A better, more positive Tumblr
Since its founding in 2007, Tumblr has always been a place for wide open, creative self-expression at the heart of community and culture. To borrow from our founder David Karp, we’re proud to have inspired a generation of artists, writers, creators, curators, and crusaders to redefine our culture and to help empower individuality.
Over the past several months, and inspired by our storied past, we’ve given serious thought to who we want to be to our community moving forward and have been hard at work laying the foundation for a better Tumblr. We’ve realized that in order to continue to fulfill our promise and place in culture, especially as it evolves, we must change. Some of that change began with fostering more constructive dialogue among our community members. Today, we’re taking another step by no longer allowing adult content, including explicit sexual content and nudity (with some exceptions).
Let’s first be unequivocal about something that should not be confused with today’s policy change: posting anything that is harmful to minors, including child pornography, is abhorrent and has no place in our community. We’ve always had and always will have a zero tolerance policy for this type of content. To this end, we continuously invest in the enforcement of this policy, including industry-standard machine monitoring, a growing team of human moderators, and user tools that make it easy to report abuse. We also closely partner with the National Center for Missing and Exploited Children and the Internet Watch Foundation, two invaluable organizations at the forefront of protecting our children from abuse, and through these partnerships we report violations of this policy to law enforcement authorities. We can never prevent all bad actors from attempting to abuse our platform, but we make it our highest priority to keep the community as safe as possible.
So what is changing?
Posts that contain adult content will no longer be allowed on Tumblr, and we’ve updated our Community Guidelines to reflect this policy change. We recognize Tumblr is also a place to speak freely about topics like art, sex positivity, your relationships, your sexuality, and your personal journey. We want to make sure that we continue to foster this type of diversity of expression in the community, so our new policy strives to strike a balance.
Why are we doing this?
It is our continued, humble aspiration that Tumblr be a safe place for creative expression, self-discovery, and a deep sense of community. As Tumblr continues to grow and evolve, and our understanding of our impact on our world becomes clearer, we have a responsibility to consider that impact across different age groups, demographics, cultures, and mindsets. We spent considerable time weighing the pros and cons of expression in the community that includes adult content. In doing so, it became clear that without this content we have the opportunity to create a place where more people feel comfortable expressing themselves.
Bottom line: There are no shortage of sites on the internet that feature adult content. We will leave it to them and focus our efforts on creating the most welcoming environment possible for our community.
So what’s next?
Starting December 17, 2018, we will begin enforcing this new policy. Community members with content that is no longer permitted on Tumblr will get a heads up from us in advance and steps they can take to appeal or preserve their content outside the community if they so choose. All changes won’t happen overnight as something of this complexity takes time.
Another thing, filtering this type of content versus say, a political protest with nudity or the statue of David, is not simple at scale. We’re relying on automated tools to identify adult content and humans to help train and keep our systems in check. We know there will be mistakes, but we’ve done our best to create and enforce a policy that acknowledges the breadth of expression we see in the community.
Most importantly, we’re going to be as transparent as possible with you about the decisions we’re making and resources available to you, including more detailed information, product enhancements, and more content moderators to interface directly with the community and content.
Like you, we love Tumblr and what it’s come to mean for millions of people around the world. Our actions are out of love and hope for our community. We won’t always get this right, especially in the beginning, but we are determined to make your experience a positive one.
Jeff D’Onofrio
CEOFTFY
A
betterbungled, morepositivepuritan TumblrSince its founding in 2007, Tumblr has always been a place for wide open, creative self-expression at the heart of community and culture. But we don’t know how to make money off of that. To borrow from our founder David Karp, we’re
proud to have inspiredbaffled by a generation of erotic artists, erotica writers, nsfw creators, porn curators, and lgbtqia+ crusaders to redefine our culture and to help empower individuality. We never meant to do that. It was just a terrible, terrible mistake that we hoped to make money off of.
Over the past several monthsSince we were bought by Yahoo, and inspired byour storied pastApple’s walled garden, we’ve given serious thought towho we want to be to our communityhow to get rid of the porn without losing our entire user base moving forward and have been hard at work laying thefoundationexcuses for abetterless provocative tumblr. We’ve realized that in order to continue to fulfill our corporate promise to make our old, white, straight shareholders happy and richand place in culture, especially asit evolvesYahoo refuses to evolve, we mustchangebecome the same as every other site. Some of thatchangecapitulation began with fostering more constructive dialogue among our community members. But we never intended to stop there, or enforce those rules. Today, we’re taking another step by no longer allowing adult content, including explicit sexual content and nudity, and anything our bots, Apple, and your mom tell us they don’t like (with some exceptionsaccidentally including wlw and any mention of trans people, probably, but not child porn, which will just be hidden a little better).Let’s first
be unequivocalequivocate about something that should not be confused with today’s policy change because they have nothing to do with each other: posting anything that is harmful to minors, including child pornography, isabhorrent and has no place in our communitysomething we’ve tolerated because moderating this much content is kinda hard, but it is a convenient excuse for a total nsfw ban. We’ve always had and always will have a zero tolerance policy for this type of content that we have no idea how to enforce. To this end, we continuously invest in theenforcementexpansion of this policy,including industry-standard machine monitoringto accommodate filter bots that don’t know what they’re looking at, a growing team of humanmoderatorscensors, and user tools that make it easy toreportabuse content creators. We also closely partner with the well known FOSTA supporter, National Center for Missing and Exploited Children and the notorious Wikipedia censor, Internet Watch Foundation, twoinvaluabletechnologically illiterate organizations at the forefront of protecting ourchildrenmiddle class from seeing abuse, and through these partnerships we reportviolations of this policya few random users who might be pedophiles or like anime to law enforcement authorities. We can neverprevent alltell the difference between bad actors and artistsfromattempting toabuseuse our platform, but we make it our highest priority tokeep the community as safe as possiblekeep our app on i-phone, our advertisers happy, with as little effort as possible.So what is changing?
Posts that contain
adultany problematic content will no longer be allowed on Tumblr, and we’ve updated our Community Guidelines to reflectthis policy changeour unconditional surrender. We recognize Tumblris alsowas a place to speak freely about topics like art, sex positivity, your relationships, your sexuality, and your personal journey. We want to make sure that wecontinue to fosterkill off this type of diversity of expression in the community as quietly as possible, so our new policy strives to strike a balance between the demands of advertisers, the militant puritanical horde, and keeping at least some of our user base.Why are we doing this?
It is our continued, humble aspiration that Tumblr be a safe place for creative expression, self-discovery, and a deep sense of community. As Tumblr continues to grow and evolve, and our understanding of our impact on our world becomes clearer, we have a responsibility to consider that impact across different age groups, demographics, cultures, and mindsets. We spent considerable time weighing the pros and cons of expression in the community that includes adult content. In doing so, it became clear that without this content we have the opportunity to create a place where more people feel comfortable expressing themselves.We dearly hope it will make some money. We really, really need to figure out how to make lots and lots of money. We have no idea how to walk the increasingly thin like between nsfw content and ad revenue, and we’re out of ideas.Bottom line: There are no shortage of sites on the internet that feature adult content, but nothing like tumblr (except maybe pillowfort.io, but that’s down for a couple days, fingers crossed) so maybe most of you will stay on our site anyway. We will leave
itmore than half of what you like about tumblr to them and focus our efforts on creating the mostwelcomingunobjectionable environment possible forour communitywhoever’s left.So what’s next?
Starting December 17, 2018, we will begin
enforcing this new policythe greatest purge since Pinterest became part of the catholic church. Community members with content that is no longer permitted on Tumblr will get a heads up from us in advance (It’s this. This is the head’s up. Download your content now.) and steps they can take to appeal or preserve their content outside the community if they so choose. But honestly, we’ll be really busy, so only two of those appeals will be read by a human, and all of them will be denied. All changes won’t happen overnightas something of this complexity takes timebecause that would cause another outrage flashpoint .Another thing, filtering this type of content versus say, a political protest with nudity or the statue of David, is not simple at scale. So we’re just going to censor everything randomly. We’re relying on
automated toolsimpartial, impersonal, wildly-inaccurate filter bots to identify adult content and humans you will never see to help train bots and keep our systemsin checkprofitable. We knowthere will be mistakesthis will be an unmitigated disaster, but we’ve done our best to createand enforcea policythat acknowledges the breadth of expression we see in the communityprotects us as completely as possible.Most importantly, we’re going to be as
transparentpatronizing as possible with you about thedecisionsmistakes we’re making and the lack of useable resources available to you, including more rulesdetailed information, product enhancements, and morecontent moderatorspublic relations employees tointerfacefuck directly with the community and content.Like you, we
lovewish Tumblr worked and, barely understand what it’s come to mean for millions of people around the world. Our actions are out oflovebasic corporate greed andhope for our communitya lack of actual guiding principals. Wewon’t always gethave never really gotten this right, especiallyexcept in the beginningsince we got bought by Yahoo and owned by Apple, but we are determined to make your experience apositivepublicly acceptable one.
Jeff D’OnofrioTim Cook
CEO


























